Co founder Oona

Birgit Hubloux

Since I founded oona in 2003, I have been the beating heart & soul of the agency. As female entrepreneur, I am driven by content, connections and conversations.

What energizes me most is motivating and inspiring people. My colleagues across the Benelux call me ‘warm-hearted and a real people & relationship person’. In my former life, I studied Law at University (FNDP/Namur and KULeuven), followed by a Master Degree in Applied Linguistic Sciences (KVH/Antwerp and ETI/Geneva)

 About is an agency fusing traditional, social and influencer media.

We help our clients navigate through this ever-changing media landscape by deepening their connection with people who make their business. We offer solutions both in the art and science of storytelling.

We work across the Benelux, with agencies in Antwerp, Amsterdam and Ghent. We‘re a team of 50+ talents with skill sets in digital, social and traditional media.

We work for international brands such as Levi’s®, Carhartt, Samsung, IKEA, Nespresso and L’Oréal Paris. Local champions like Telenet, Streamz, TADAAM, and Niko are also established oona brands. And with the likes of Café Costume, Façon Jacmin, Tres Sis Zero and Morphe we add edge to our portfolio.

The agency’s teams are currently structured around seven universes: beauty, fashion, food & beverage, design & interior, entertainment, mobility and tech and start-up.