Since I founded oona in 2003, I have been the beating heart & soul of the agency. As female entrepreneur, I am driven by content, connections and conversations. What energizes me most is motivating and inspiring people. My colleagues across the Benelux call me ‘warm-hearted and a real people & relationship person’. In my former life, I studied Law at University (FNDP/Namur and KULeuven), followed by a Master Degree in Applied Linguistic Sciences (KVH/Antwerp and ETI/Geneva)

A continuous search for beauty, a trained eye, and an unconditional love for unique brands. With full dedication, BRAND ARCHITECT Jasmijn Verlinden loses herself in the universe of a brand until she has a crystal clear picture of the essence. 'Because although 'what' and 'how' are silver, you find gold most often in the 'why'.'

Kate Stockman is an successful & experienced brand & business strategist and innovation coach. She leads long term strategic projects, creative trend based ideation sessions and helps brands & companies to cut through the clutter, reconnect with their consumers & go for a deep, futureproof growth. She has an impressive network of top-in-their-class experts, creatives and analysts to choose from depending on the assigned project.

After some years at Flanders Fashion Institute Marie Delbeke switched places to Participatiemaatschappij Vlaanderen. After some years as an investment manager, she became responsible for the equity investments team.

Co-owner of b-style, an international sales, marketing and consultancy agency specialising in b2b and b2c solutions for Fashion. From business development to ERP in an ever changing market.

Patrick Desrumaux, various experiences in fashion and retail. Current managing director Xandres and together with a fantastic team guides Xandres through the digital and sustainability transition.

Built her 20 years of professional experience collaborating in-house and external with Belgian and international fashion designer and brand. Founder and owner of Raver(2011), A consultancy company for brand strategy and business development in the fashion industry. Raïssa holds several masters in law (KU Leuven, Paris NANTERRE UNIVERSITY), an MBA in International business management (VLERICK BUSINESS SCHOOL Ghent), and teaches start-up management and entrepreneurship at Polimoda, Florence.

“Fashion is my Profession” (referring to the slogan of a fashion fair in the 90s) is the answer when I am asked what do you do as a profession. After 25 years of experience in the Belgian fashion scene as a production manager, I can say it is my profession and even more my passion.

Saartje Boutsen is CO-FOUNDER of STUDIO D, an agency that inspires, advises and supports companies and organizations in sustainability. Saartje Boutsen also worked as sustainable business advisor at the Flemish Chamber of Commerce, as sustainability manager at fashion brands JBC & Mayerline, and as sustainability coach in the Close the Loop trajects of Flanders DC.

In 2013 Sofie Van de Velde opened her now renowned “Gallery Sofie Van de Velde” in two areas in Antwerp. Her philosophy is one of collaboration, shared opportunities and networks.Together with the artist, strategies are defined to bring the body of work to a new level.

I’ve been a entrepreneur when I was born in a lovely family of 3 children and parents whom were hard working. We gathered our business and working ethic already at a very young age. My sister and I have been developing Monar brick & mortar and Monar online for the last 25 years while the company was founded 54 years ago.

As PR MANAGER at Creamoda, Wendy Luyckx is continuously guiding Belgian fashion brands in their daily business management and PR and communication activities. She also develops communication tools, events and campaigns to support the Belgian fashion industry.