Odeta Jacė is future trends analyst, connoisseur of fashiontech and next-generation technology strategist.

Odeta’s work focuses on future insights, cultural intelligence, and multi-sensual tech trends backed with a decade-long experience with innovation management and global digital transformations. As the founder of the future insights agency Storyfounders, she combines emerging technologies with deep cultural research to spot the consumer behaviour and industry trends in order to craft innovative experiences that redefine how brands and audiences connect in physical, phygital and virtual realities. Integration of immersive purpose-led tech into brand creative business strategies and customer journeys is her passion.

From delivering keynote talks in global fashion capitals like New York, London and Hong Kong, to guiding industry leaders such as Vinted, Vogue, ELLE and others, by connecting tomorrow's technologies with today's audiences Odeta’s pioneering strategies shape the future of innovation-empowering businesses to stay ahead in a rapidly evolving fragmented realities.