Lucie Greene

Trends to Watch for 2020: Leading Futurist Lucie Greene unpacks the key trends impacting the fashion industry for year ahead — including emerging consumer and cultural shifts; new lifestyle trends; retail and technology innovations, and more.

Lucie Greene is a forecaster, strategist and author specializing in cultural trends, consumer insight and brand innovation. She's based in Los Angeles where her futures practice Light Years works with numerous global lifestyle brands on strategy, research and innovation. Lucie also advises venture capital and rising start-up companies. Most recently, she led J. Walter Thompson’s global futures think tank JWT Intelligence, steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients. Lucie also launched the Future 100, JWT's annual trends report which is now translated in to 10 languages. In August 2018, she released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was awarded 800-CEO-READ Business Book Award in Current Events and Public Affairs in 2018. Lucie has been featured as an expert on trends and consumer insights on the BBC, Fox News, CBS, CNBC and Bloomberg TV as well as contributing pieces to Campaign, The Guardian, The New York Daily News, Sunday Times Style UK and The Financial Times. She has spoken at several international conferences, including CES, WWD Summit, Web Summit, SXSW, and Cosmoprof, and she's on the board of Cosmetic Executive Women USA.