The fashion and footwear industry is caught in a deeply rooted throwaway culture. But that can – and must – change.

In this inspiring break-out session, facilitated by Ben Hagenaars (LUCA school of arts) and Ysabel Nauwelaerts (KU Leuven), you’ll discover how to facilitate sustainable behavior through design. Storytelling, circular design and new business models like repair, resale and rental become powerful tools to strengthen your brand, build customer loyalty and increase your positive impact.

Together with Recare About Shoes and the Living Lab Circular Economy, you’ll explore how care and repair enhance brand experience, how to drive behavioural change, and how to future-proof your brand – without compromising on style.

Be inspired by powerful case studies and collaborations with KU Leuven, LUCA School of Arts, Flanders DC, Omvorm, Torfs, Cycleur De Luxe, Mister Minit and Ambiorix, and leave with fresh insights and ideas you can apply right away.