Lieve Vermeire has been working for the lingerie group Van de Velde for 28 years, in various roles, always related to the product development of the brands.

She started up the Innovation department in the company 15 years ago (long term developments for product and fitting services), after 10 years there she managed the design department of the Marie Jo brand and is now since 2 years responsible for writing and implementing the Sustainability strategy at Van de Velde.

Lieve is also mother of 2 in their twenties: Ann-Sofie and Pieterjan, with whom she regularly casts a glance into the future: what will it be like for them, what will their world look like, what conversations will they have with their kids in 20 years.