Digital Faces, Digital Fashion
Leonneke Derksen & Sarah Mayer (moderator: Aya Noël)
Leonneke Derksen is artistic director of LĒO, a Belgium-based brand that was established in 2016. After doing her studies at the Royal Academy of Fine Arts Antwerp the idea for the brand LĒO was created in Paris, while she was gaining experience at fashion houses like Balenciaga and Carven. LĒO’s headquarters are currently in Antwerp, Belgium, where she and her team give their full dedication and focus to the quality of their product, which is produced exclusively in Europe.
Born in Germany, Sarah Mayer, also known as @sa.m.co, is a pioneer in the world of augmented reality (AR) fashion. After completing her Bachelor of Fashion & Design in 2015, Sarah's early career was marked by notable achievements, including an internship with renowned Belgian Fashion Designer Walter Van Beirendonck in 2013. Her unique approach to fashion is rooted in her diverse experiences, ranging from working as a costume designer for 'Holiday on Ice' to being a wardrobe stylist on film sets. In 2019, Sarah shifted her focus entirely towards the digital realm, founding SWORDS Studio in 2021.