What is Cultural Credibility today? And How to Build It? A debate, hosted by Christopher Morency from Highsnobiety, on how streetwear brands excel at it and what luxury brands are taking from streetwear brands when it comes to the formulation of cultural cred to resonate with the next generation of luxury consumers. With Stavros Karelis from MACHINE-A & SHOWstudio and Leila Fataar from Platform13 & Glenn Martens from the Parisian based label Y/PROJECT.
Leila Fataar is the founder of Platform13 opened in August 2017 to answer challenges faced by brands in the ever changing world of agencies and creative as well as the swiftly moving cultural landscape. Platform13 is an independent multidiscipline company establishing and securing long-lasting relevance for big brands. Powered by a small, but perfectly formed core team of multi-skilled veterans, Platform13 co-creates meaningful activity hand in hand with cultural voices (people who truly shape, create and represent culture) at the intersection of URL and IRL.
Leila's 20 year experience, from her 10 year first youth oriented boutique agency, Spin, a stint at corporate powerhouse Edelman and in senior roles at both sportswear giant, adidas Originals (global) and drinks heavyweight, Diageo (Europe), gives her a unique ability to speak entrepreneurial, cultural and corporate fluently, enabling a sometimes new, but always credible conversation between brands and their audiences. https://www.platform13.net/