Laura Toledano joined Zalando in September 2021 as General Manager for France, and took on additional executive responsibilities for the UK and Ireland in 2023. In 2025, she became General Manager Western Europe, including the previous three markets plus the Benelux. Laura’s mission is to implement Zalando’s strategic vision in these markets while adapting it locally and ensuring the company’s commercial performance. Before joining Zalando, Laura worked for leading French fashion and e-commerce companies such as Monoprix and Veepee.

Laura brings years of experience and insights from different cultural strategies in e-commerce to a panel conversation with Ashley Krupnik from WSGN, guided by Ann Claes, co-founder of Masjien and Changemaker of the Year 2025. She will be part of the talk titled ‘Driving engagement and loyalty in the age of AI’.