Hanna is an Associate Partner at McKinsey & Company based in Vienna serving Apparel, Fashion and Luxury clients all over Europe and the Middle east. In her 8 years career at McKinsey she focuses on growth, customer value proposition and large scale strategic transformations.

Hanna is also contributing author for the McKinsey State of Fashion report and most recently McKinsey State of Beauty report. Before she worked 3 years in digital media. Hanna holds a PhD in Innovation management and a Master’s in Strategy & Innovation.