Patta was founded in 2004 by Edson Sabajo and Guillaume ‘Gee’ Schmidt. Both were instrumental in the Dutch hip-hop and nightlife community in the 90’s and early 2000’s. The pair also shared an obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam.

Soon demand started growing, and a cult brand was born. Today Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team, Patta Foundation, Patta Academy, Patta Cycling Team, and Patta Magazine.