Ed Sander is a leading analyst in digital technology and e-commerce in China. As co-founder of ChinaTalk and founder of ChinaTechTrip, he closely tracks the rapid developments in the Chinese market – from disruptive business models to groundbreaking retail concepts.

With a background in marketing and over 20 years of experience in the international corporate world, Ed bridges the gap between China's cutting-edge innovations and the Western fashion industry. He offers deep insights into trends like live commerce, C2M, instant delivery, and platforms such as Shein and Temu – all reshaping the global fashion landscape.