Davidson Leite is the Head of Communications & Branding at Resortecs, a Belgian startup driving circularity in fashion with Smart Stitch™ and Smart Disassembly™ — heat-dissolvable threads and thermal disassembly systems that make textile recycling easy. After running PR & communications projects in various industries across 16 countries, Davidson now leads Resortecs' visibility strategy, going beyond the startup's own positioning to also support its clients' communications. Since 2021, he navigates through environmental impact figures, legal changes, and industry trends to support global brands such as Bershka, H&M, and Decathlon in transparently communicating their design-for-disassembly initiatives without falling, accidentally or not, into the traps of greenwashing.