Ashley Krupnik is a Senior Consulting Director at WGSN, advising global fashion and lifestyle brands on consumer behaviour, future retail and e-commerce strategy. With over 12 years’ experience, she focuses on how AI and cultural insight are transforming customer expectations and redefining brand loyalty.

Ashley Krupnik will share her views during a panel talk with Laura Toledano from Zalando, guided by Ann Claes, co-founder of Masjien and Changemaker of the Year 2025. She will be part of the talk titled ‘Driving engagement and loyalty in the age of AI’.