Ann Claes is co-founder of Masjien - Changemaker of the Year 2025 - and a techno-optimist challenging the future of fashion.

With 25+ years of industry experience, she questions how technology and innovation are used, and what it really takes to unlock new value, creativity and sustainable systems.  Through her work at Masjien, the agency operating at the intersection of fashion, sustainability, and technology, she builds programs, ecosystems and stories that turn complex shifts into tangible impact.  She translates these shifts into sharp, engaging narratives and talks that don’t just explain change, but push audiences to rethink their role in it.

Using fashion as a lens, she exposes how deeper technological and cultural transformations are reshaping industries, whether they’re ready or not.  At the core of her work is one belief: real innovation happens when ideas, people and systems connect. Where one plus one becomes three.

Ann will be moderating the panel talk with Ashley Krupnik (WSGN), Elza Wandler and Laura Toledano on "Driving engagement and loyalty in the age of AI".